
Our Canadian friend Steve at the Bike of Doom has spent years trying to persuade the world that Dynacrap bikes need love too. Our feelings on the matter are well documented, of course, and we accept that, yes, we are snobs on this particular subject. But we try to keep our snobbishness to ourselves. We wish BOD would do the same with his unsolicited populism, and here I will explain why.
Today, Bike of Doomer lists the 7 deadly sins of Local Bike Shops relative to owners of "Department Store Bikes." And while I have to agree that self-righteous indignation is ALWAYS an ugly thing in any cyclist at any time, I think it' way beyond reasonable to expect LBS's to service department store bikes with a smile and a handshake and an explicit attempt to forge a longterm relationship.
You don't go into a Hell's Angels bar asking them to turn the music down. You don't demand conventional food from your organic co-op. No serious business owner tries to be all things to all people. It's a fool's errand. Perhaps more to the point, the labor costs and opportunity lost is not "building your business," as BOD would have it. It is not free or even cheap to have "some intern or apprentice" do this maddening, low margin work on substandard equipment that will not mate nicely with even the cheapest real bike part.
Does that mean you can be gracious and kind about turning away Department Store Bike owners? Of course. Should you fire your greaseball teenage shopkeep who belittles or berates any potential customer for any reason? It's the least you should do.
One other point I just have to make, and I promise to do it without one word about the baseline dynacrappiness of Dynacrap bikes.
In one especially galling recommendation to all LBS's everywhere, BOD sez:
If you have to, buy the low-end bikes from the Department Store itself, strip the decals, make a couple of judicious upgrades, and sell the thing yourself. Why is it that Department Stores chains have realized there’s a huge market for an inexpensive errand bike, but you haven’t?
Leaving aside the highly dubious rubric of "errand bike" for the moment, let me reply with just one word:
Volume. Here's another word, fresh-fallen from the vine of marketing which BOD so lovingly waters:
Margins.The reason department stores can offer those Dynacrap bikes at such attractive savings is due first and foremost to the volume of sales they manage, against relatively low margins. To suggest that the labor, parts, and inventory dedicated to converting even a
wholesale Dyncrap into something slightly less dynacrappy -- to suggest that it could actually work on the spreadsheet for your typical LBS -- well, that's patently ridiculous on the face of it.
Bike of Doom, we love you and all you stand for. (Well, the populist Canadian part, anyway.) But now that you've turned to evangelizing, and you expect to convert the whole world to Bike Shaped Objects, we have to take a stand and pronounce the One True Faith: Your bike is a blight on the land. By all means, ride it in good cheer and good health, but for God's sake don't demand that the world turn on its Eternal Blue Light Special for you.
P.S.
Let me just add one more thought to this somewhat addled post.
I think it would be a capitol idea to start a shop specifically for Dyncrap service. In fact, I can think of the perfect location for that sort of operation: Inside a Wal-Mart or a Target store. The fact that they DON'T provide this service tells you about all you need to know about the profitability of that as a business concept.
But seriously, there IS another alternative, and I've done quite a lot of time volunteering in one of them: A community bike co-op, replete with a junkyard and a full set of community-owned tools.
Yes, Bike of Doom -- I actually Danced with the Devil, and fixed countless Dyncraps and donated them to needy kids.
In spite of everything, yes, any bike is better than no bike at all. But not much better, in some cases.